HTC Desire 816 to Launch in April, Company Announce

HTC Desire 816 image

With Nokia catering to to low-end Android market with their newly announced Nokia X, X+ and L smartphones and Samsung catering to the high-end market with their Apple bothering flagship phone, the much hyped Samsung Galaxy S5, many are questioning just where that leaves consumers interested in the mid-range variety of handsets.

The mid-range of the smartphone market provides a more wallet friendly alternative to the ever pricey choices of handsets, all whilst keeping in line with the tech trends of the day, being a near perfect marriage of the two, so it has a strong importance to buyers. HTC clearly realise this, as they have now announced that they are going to make a foray into this middle range with the HTC Desire 816, a phone that’s set to launch in April.

To read the HTC Desire 816’s specs, it would be easy to wonder just how on Earth HTC plan on keeping the prices down, but consumers can leave that to HTC’s accountants while they marvel at a somewhat formidable offering for the space. Boasting a 5.5-inch HD touchscreen, the size of the large display beats even that of the aforementioned Samsung Galaxy S5, providing the first reason to consider the phone over its more expensive cohort.

Next up are the phone’s internal specs, with the HTC Desire 816 set to run on Android (presumably Android 4.4, but HTC has yet to confirm this) and 1.5 GB of RAM, so while not quite up to scratch with high-end phones (which was expected) the phone will be kept incredibly speedy, especially with its 1.6GHz quad-core processor.

The HTC Desire 816 does have a clear downside in its weight (it comes in at a hefty 165 grams), but this will likely be offset by its ability to have a 64GB microSD card, as well as its high quality photo snapping specs which are its 13 megapixel front camera and its 5 megapixel rear camera, which are also able to record video in 1080p and 720p respectively.

HTC’s mid-range phone is set to launch sometime in April, where it will go toe to toe with the Samsung Galaxy S5, so it will be interesting to see how the sales for the two pan out and if there is room for mid-range phones even when the persuasiveness of a high end phone exists, or if consumers would trade a matching of a lower price and good specs for a choice between either/or.

Source: GSM Arena

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