Samsung Launches ‘Milk Music’, Free Music Streaming for Its Galaxy Smartphones

Samsung Milk Music image

Once upon a time, several years ago, iTunes was regarded as the thing to end the music industry. It was going to chop the music industry off at its knees as sales of physical CDs dwindled and everyone chose to download new tracks on their various i-prefixed gadgets. That’s what people were saying some years ago, but before that, the same people were saying that CDs would reign forever, so maybe we shouldn’t trust them too much.

That’s becoming apparent now as music streaming muscles its way into the market, a fleet of bodyguards in tow, as Spotify, Pandora and Apple iTunes Radio seek to capture music listeners’ ears for much cheaper prices than buying physical or digital forms of music. One company which has yet to embrace music streaming in a big way (its 2012 Music Hub effort at streaming hasn’t seemed to really achieve much success and has been shut down), other than via third part streaming apps on their devices, is Samsung, who are now looking to get in on the action with their new service called Milk Music.

samsung milk music

It’s not entirely clear what the ‘Milk’ in Milk Music means, but what we do know is that the service is exclusive to Samsung’s Galaxy line of devices, meaning that consumers will have to switch to the Android side of things to try it out (legally, that is, as reports of hackers bringing it to other handsets have already popped up on the web). The benefits of Milk Music are that it offers over 200 radio stations and 13 million songs and although this may pale in comparison to Spotify’s roster of over 20 million tracks, Samsung has also said that Milk Music would be free to download and would have no ads for a “limited time”, providing an incentive to users to at least try it out without the annoyance of the adverts that many of its competitors use, as long as they don’t mind missing out on 7 million songs.

Samsung are keeping an eye on their competition, though, and so they likely know what they need to do for Milk Music to improve itself, with Daren Tsui, Vice President of Music at Samsung Media Solutions saying that “[Samsung] feel that while the music space is very competitive there is room for improvement,” so as Milk Music is currently only available for Samsung Galaxy users in the US, the rest of the world will have to wait and see how well Samsung’s new service holds off its competition.

Source: BBC