Amazon makes the 4.7-inch Fire Phone Official

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Amazon was expected to show off their new smartphone today, and they did just that. It’s called the Fire Phone, and it’s as Amazonish as you’d expect.

The Fire Phone is Amazon’s fire foray into the world of smartphones, and after spending some time talking about their other products, fire.phone-1they finally showed off the device. It’s better than expected. The Fire Phone is a 4.7-inch handset with an HD IPS LCD display. They’ve added a circular polarizer to the device to boot which lets you use sunglasses with ease.

It’s a looker as well – it has a rubber frame, Gorilla Glass 3, aluminum buttons and a glass front and back. Under that glass resides a quad-core chip clocked at 2.2GHz, an Adreno 330 GPU, and 2GB of RAM. Photogs will be pleased with the 13MP camera with OIS and dedicated camera key. That’s not the only dedicated button on the Fire Phone.

Amazon talked at length about Firefly, and it’s the second feature with its own dedicated key. Firefly can instantly recognize almost anything from books and cds to video games, wine labels and art work – you name it, it can probably find it and tell you where to get it. Preferably from Amazon they hope. Jokes aside, Firefly looks like an extremely handy feature and it can seek out music and play it on iHeart Radio.

As you’d expect, the Fire Phone is an Amazon device, so their services will be front & center. That’s not a bad thing as it means you’ll get access to Mayday for free if you’re having a problem with your device. Prime Music is included and you’re going to get unlimited cloud storage for your photos as well. The 3D gimmick is there, but it’s called “Dynamic Perspective” and gives you a different view depending on your viewing angle.fire.phone-2

The presser just wrapped up, but information is still trickling out so expect to hear more about the Fire Phone in the weeks ahead. If you’re interested in picking one up, you’ll have to do it through AT&T and they already have the 32GB model listed for $199 while the 64GB version comes in at $299. Both require 2 year deals.

Is Amazon’s new flagship enough to sway you from the likes of Samsung, Apple and the rest of the pack or are you sticking with an established brand?

Adam is a tech aficionado and Android enthusiast. When he's not checking out new tech, you can find him playing poker or binge-watching shows on Netflix.