Amazon Fire Phone Available In The UK – Exclusive To O2

amazon fire phone

The Amazon Fire phone, announced last June in the US is now available in the UK as an O2 exclusive.

Running a custom fork of Android, the Fire Phone is a 4.7-inch handset with an HD IPS LCD display. Amazon have added a circular polariser to the device to boot which lets you use sunglasses with ease, Dynamic Perspective allowing you to tilt to interact with objects on the display, auto-scroll and more.

The Fire Phone has a 2.2 GHz quad-core processor combined with 2 GB of RAM and also includes Amazon’s live video tech support “Mayday” accessed with a simple press of the  button 24×7, 365 days a year.

Firefly combines Amazon’s catalogue of content with multiple image, text and audio recognition technologies to quickly identify and compare a variety of items from the world around you. Firefly also recognises artwork plus over 90 million items, including movies, TV episodes, songs, products and product barcodes. Simply press and hold the dedicated Firefly button to discover helpful information and take action in seconds.

For a limited time, every Fire phone customer receives a full year of all Prime benefits, including Prime Instant Video and Free One-Day Delivery on millions of eligible items. If you already have Prime, we’ll extend your membership for a full year. Offer ends 31 December 2014.

Nina Bibby, Marketing and Consumer Director at O2 said:

Both O2 and Amazon share a passion for putting customers at the heart of everything we do, whilst driving innovation to deliver outstanding experiences. That is why, through this partnership, we’re so excited that O2 customers will be the first in the UK to get their hands on Fire.

It has always been our ambition to offer the very latest devices and to unlock the possibilities offered by innovative technology, and this is further proof of that commitment.

>> Pre-order at o2.co.uk/fire or in O2 stores – phone available with 32GB or 64GB on O2 Refresh and starts at £0 upfront on the £33 tariff with 2GB data. More information at amazon.co.uk/fire. Shipping September 30th.

This post was written by Rob Gordon, an IT geek, gadget lover and blogger. Rob has been using the internets since 1994 when the only streaming video was that coffee pot in Cambridge (rip).... Follow Rob on Twitter - @robgordon - about.me/robgordonuk