Burberry Launch Personalised Perfume ‘My Burberry’ Along With Digitial Takeover

my burberry featured

Burberry have launched their first personalised perfume My Burberry, and are making heavy use of digital media to spread the word.

The new perfume is fronted by Kate Moss and Cara Delevingne, shot together for an ad campaign for the first time, and allows customers to monogram the perfume bottle with their choice of initials when purchasing – something very novel in the industry.

What’s equally interesting is how the campaign is making significant use of digital exposure, using online services such as Burberry.com, Facebook, YouTube, Twitter, Google+, Instagram, Pinterest, Weibo, and WeChat in addition to more traditional outdoor and print advertising.

My Burberry – Digital Campaign, Twitter

Even in the outdoors space, they have thought creatively, taking over digital sign-age at Piccadilly Circus in London, and allowing customers to take part in the campaign and be in with a chance of having their personalised bottle up on the digital board itself in front of thousands every day.

My Burberry – Digital Campaign, One Piccadilly

It’s a great approach to product launch, and something reflecting the new Burberry of the last few years, under CEO Christopher Bailey, and should see strong brand recognition for both the company and the perfume across the internet.

This post was written by Rob Gordon, an IT geek, gadget lover and blogger. Rob has been using the internets since 1994 when the only streaming video was that coffee pot in Cambridge (rip).... Follow Rob on Twitter - @robgordon - about.me/robgordonuk