WWDC 2015 Roundup: Summary Of Everything Apple Announced

WWDC 2015 Roundup Summary Of Everything Announced - Featured

Key WWDC2015 Points

  • Apple is competing head on with Google with the iO9’s proactive intelligence and improved search throughout the iPhone and iPad user interface.
  • Strikingly, Apple Music will be available on Android devices in the autumn. This will be the first Apple-branded app or service to reach Android and is a strategic shift for Apple in its approach to the main rival smartphone platform.
  • The additions to watchOS too are extremely significant. Native support will improve the speed of Apple Watch apps, increasing adoption. Plus access to hardware sensors, the ability to play video, will enable much richer experiences.
  • The decision to open source the Swift programming language is a major move. But the devil will be in the detail.

OS X 10.11 El Capitan

The latest version of Apple’s OS X software, El Capitan takes over from its predecessor in Yosemite and ratchets everything up to eleven.

Split View, Improved Spotlight functionality, under the hood technology for things like gaming should ensure El Capitan receives a warm welcome when the public beta begins next month.

WWDC 2015 Roundup Summary Of Everything Announced - El Capitan

iOS9

Apple is competing head on with Google with the iO9’s proactive intelligence and improved search throughout the iPhone and iPad user interface. Apple hopes to differentiate by protecting users’ privacy, while improving contextual information, but it must ensure that such protection does not cause the intelligent services it delivers to be anything but the best.

The improved intelligence in iOS9 will help Apple Watch be smarter too, as well as make the iPhone experience stronger, because Apple Watch leverages the capabilities of the iPhone.

Apple Music 

Other streaming services, such as Spotify and Pandora, have made a really good start in educating music lovers of the capabilities and benefits of streaming music, but there’s no doubt that whenever Apple enters a market, it revolutionises it.

WWDC 2015 Roundup Summary Of Everything Announced - Apple Music

Apple Music seeks to differentiate with human curation e.g. Beats1 radio, djs, human playlist curation etc.

It will be great to see what they have planned, how they accelerate users understanding of streaming and if they will also take on Tidal with a High-fidelity option too.

This will be the first Apple-branded app or service to reach Android and is a strategic shift for Apple in its approach to the main rival smartphone platform.

Strategy Analytics data shows that 2014 music revenues, across all formats, were down 1.5% on 2013 with this year only forecast to increase 0.3%. However streaming revenues were up 21.1%, with physical sales down 8.5% and downloads up 2.2%.

Apple Watch

The additions to watchOS too are extremely significant. Native support will improve the speed of Apple Watch apps, increasing adoption. Plus access to hardware sensors, the ability to play video, will enable much richer experiences. Apple has been extremely quick to offer developers major new Apple Watch feature support with a major new watchOS release — just six weeks after the Apple Watch went on sale — but consumers will have to wait much longer until the autumn.

However, even this pace is very fast compared with the annual update cycle of the iPhone or the Mac. Apple is also managing to keep to its annual update cycle for iOS and OS X, while also developing a new third platform. This is itself an impressive achievement.

>> Watch the keynote speech in full from Apple

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